Campaign Performance Dashboard

Ombudsman Complaints — Marketing Performance Overview

Report Period: September – December 2025

Executive Summary

Overview

This dashboard consolidates performance data from three marketing channels: Brevo email campaigns (cold outreach to 148K contacts), Google Ads (paid search generating 41 confirmed leads), and a cross-channel strategy for maximising conversions. Google Ads delivered the highest-quality leads at £22.79 CPA, while email successfully warmed 619 decision-makers for sales follow-up.

148K
Emails Sent
41
Confirmed Leads
619
Warm Prospects
£22.79
Cost Per Lead
52.2%
Email Open Rate
18.9%
Ads Conv. Rate
✓ Biggest Wins
  • Google Ads converting at 18.9% — highest quality channel
  • 52.2% email open rate (benchmark: 15-25%)
  • 619 engaged decision-makers identified for follow-up
  • 50.6% form completion rate once started
! Key Issues
  • 84% of ad clicks leave without starting form
  • Email drives volume but only 0.05% conversion
  • Single keyword drives 95% of conversions (risk)
  • 133 phone leads not yet called
→ Top 3 Actions
  • Deploy Google Ads credit on proven keywords this week
  • Cold call 133 leads with phone numbers immediately
  • Send 3 follow-up emails to 619 engaged contacts

Detailed Reports

🔍
Google Ads Performance

Paid search campaign with £934.20 spend generating 41 confirmed leads (GA4 thank-you pages). Best-performing channel with 18.9% conversion rate.

41
Leads
£22.79
CPA
50.6%
Form Complete
View Ads Report
🎯
Cross-Channel Strategy

Actionable recommendations combining Google Ads, email nurturing, and cold calling. Includes Google credit deployment plan and prioritised 30-day action list.

17
Actions
3
Channels
30
Day Plan
View Recommendations