Ombudsman Complaints — Free Guide Download Campaign
Campaign Period: 2 October – 14 October 2025 | Analysis Date: 10 December 2025
This report analyses the performance of a 3-email outreach sequence sent via Brevo to promote the Ombudsman Complaints free guide download. The campaign achieved exceptional open rates (52.2%), drove 9,615 website visits, and successfully identified 619 highly engaged prospects ready for follow-up outreach.
This campaign targeted completely cold leads that were scraped and had no prior relationship with Ombudsman Complaints. The primary objective was to warm up these cold prospects and introduce them to the brand — not to achieve immediate conversions.
While the direct conversion rate appears low, this is expected for cold outreach. The real value lies in the 619 highly engaged contacts who have now been warmed up and are primed for follow-up sales activities. These contacts have demonstrated genuine interest by engaging with multiple emails throughout the campaign.
The campaign consisted of three emails sent over a 12-day period. Website traffic data is sourced from Google Analytics (source: hcqtj.r.ag.d.sendibm3.com / referral) for accurate click measurement.
| Metric | Email 1 | Email 2 | Email 3 | Total |
|---|---|---|---|---|
| Emails Sent | 51,524 | 48,586 | 48,065 | 148,175 |
| Delivered | 48,657 | 46,251 | 47,248 | 142,156 |
| Open Rate (Brevo) | 56.3% | 49.7% | 50.6% | 52.2% |
| Website Users (GA4) | 8,790 | 379 | 446 | 9,615 |
| CTR (GA4 / Delivered) | 18.1% | 0.82% | 0.94% | 6.76% |
| Engaged Users (GA4) | 56 | 79 | 148 | 283 |
| Engagement Rate | 0.6% | 20.8% | 33.2% | 2.9% |
| Thank You Downloads | 1 | 3 | 1 | 5 |
Conversions measured by visits to thank-you pages confirming successful form downloads:
| Conversion Event | Email 1 | Email 2 | Email 3 | Total |
|---|---|---|---|---|
| Thank_You_Page_Download | 1 | 3 | 1 | 5 |
| FormSubmit | 0 | 2 | 1 | 3 |
| File Downloads | 2 | 2 | 0 | 4 |
| Scroll Events | 32 | 98 | 103 | 233 |
| Conversion Path | Rate |
|---|---|
| Website Visit → Thank-You Page | 0.05% (5/9,615) |
| Website Visit → Engaged User | 2.9% (283/9,615) |
| Email Delivered → Website Visit | 6.76% (9,615/142,156) |
| Email Delivered → Thank-You Page | 0.004% (5/142,156) |
This cold outreach campaign successfully achieved its primary goal: warming up cold scraped leads and identifying 619 highly engaged decision-makers ready for sales follow-up. Email 1 generated massive initial awareness (8,790 visits), while Emails 2 & 3 attracted higher-quality, more engaged visitors. Priority should now shift to activating these warm leads through direct outreach — starting with the 133 contacts who have phone numbers available for cold calling.